Marketing

Considering Using Video to Promote Your Business? Here Are a Few Things to Consider First

Matt Lagle, Boonedog Video Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting,  but it had better be part of a broader communications strategy.  Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots. Businesses sometimes opt for the least expensive option at their… Continue reading

Twitter for Business: Hype or Help?

There’s a cool graphic on the DigitalBuzz blog that illustrates how much chatter – or noise – is happening on the most popular online destinations at any given moment. It’s called, “In 60 Seconds,” and shows, for example, that in an average minute: Google answers more than 694,000 queries Facebook members post 695,000 updates and more than 510,000 comments Twitterers send out 90,000 Tweets   Twitter for business: Hype or help?   Twitter has been credited with fomenting revolutions and… Continue reading

The Power of the Keys

Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat? When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening.  This person, we said, had “the power of the keys.”   The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had… Continue reading

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