Twitter for Business: Hype or Help?

There’s a cool graphic on the DigitalBuzz blog that illustrates how much chatter – or noise – is happening on the most popular online destinations at any given moment.

It’s called, “In 60 Seconds,” and shows, for example, that in an average minute:

  • Google answers more than 694,000 queries
  • Facebook members post 695,000 updates and more than 510,000 comments
  • Twitterers send out 90,000 Tweets

Twitter has been credited with fomenting revolutions and sinking political careers.  But when it comes to business, is Twitter just hype or has it become an essential marketing component?

Some businesses rush to create Facebook and Twitter accounts, only to be disappointed with the results.   Is that because Facebook and Twitter don’t work as marketing tools?  Or is a lack of understanding, commitment and strategy the cause?

Bridget Gibbons, CEO of Gibbons Digital, who addressed this problem in a recent Patch article, will be speaking at the Westchester Web Presence meeting on Tuesday, June 28, at 6:30 pm, in Bronxville, New York.  The topic will be, “Twitter for Business,” and how, with consistent effort, Twitter can benefit the bottom line for businesses of all sizes.

Thinking about using Twitter as part of your business strategy? Tried Twitter before and were unimpressed with the results?  “Twitter for Business” could convince you why this social media platform is worth a first – or even second – look.

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