Newspapers and the Revenue Challenge
As Media Hub noted in its post, “Print Newspapers Aren’t Just for Luddites,” The New York Times’ 2014 print revenues remained substantial, with print accounting for more than 70 percent of the paper’s income. Public editor Margaret Sullivan reported that a large share of those readers, 23 percent, are in the 20s-to-40s age range.
To counter The Times’ glass-is-half-full report about print is this less-than-rosy account from the digital realm. BizReport wrote about a recent survey by location-based mobile platform… Continue reading
Twitter for Business: Hype or Help?
There’s a cool graphic on the DigitalBuzz blog that illustrates how much chatter – or noise – is happening on the most popular online destinations at any given moment.
It’s called, “In 60 Seconds,” and shows, for example, that in an average minute:
Google answers more than 694,000 queries
Facebook members post 695,000 updates and more than 510,000 comments
Twitterers send out 90,000 Tweets
Twitter has been credited with fomenting revolutions and sinking political careers. But when it comes… Continue reading
Are Advertisers Ready to Embrace Baby Boomers?
Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading
Gary Vaynerchuk: Insights from a Successful Web Entrepreneur
If you didn’t attend the July 28 NY Video Meetup, I recommend watching the following James Lipton-style interview that group founder Yaron Samid conducted with Gary Vaynerchuk.
A key discussion topic: What can content producers learn from the 34-year-old Vaynerchuk’s Wine Library TV, a daily video blog about wine that he started in February 2006 and which now enjoys more than 90,000 daily viewers?
In 1997, before the emergence of such social networking platforms as Twitter and Facebook, Vaynerchuk used… Continue reading
Crowdsourcing: The Next Digital Age Phenomenon?
Tapping the wisdom and the dollars of the crowd. Continue reading