Social Media

Twitter for Business: Hype or Help?

Published June 27, 2011 | By Larry Greenberg

There’s a cool graphic on the DigitalBuzz blog that illustrates how much chatter – or noise – is happening on the most popular online destinations at any given moment. It’s called, “In 60 Seconds,” and shows, for example, that in an average minute: Google answers more than 694,000 queries Facebook members post 695,000 updates and more than 510,000 comments Twitterers send out 90,000 Tweets Twitter for business: Hype or help? Twitter has been credited with fomenting revolutions and… Continue reading →

Are Advertisers Ready to Embrace Baby Boomers?

Published August 31, 2010 | By Larry Greenberg

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading →

Posted in Advertising, Audience Demographics, Audience Engagement, Internet, Marketing, Media, Social Media, Television | Tagged advertising, Association of National Advertisers, baby boomers, Forbes, Forrester Research, marketing, Nielsen, Pew, social media, television audience, television networks, USA Today, youth demographic | Leave a comment

Gary Vaynerchuk: Insights from a Successful Web Entrepreneur

Published July 30, 2010 | By Larry Greenberg

If you didn’t attend the July 28 NY Video Meetup, I recommend watching the following James Lipton-style interview that group founder Yaron Samid conducted with Gary Vaynerchuk. nyvideo on livestream.com. Broadcast Live Free A key discussion topic: What can content producers learn from the 34-year-old Vaynerchuk’s Wine Library TV, a daily video blog about wine that he started in February 2006 and which now enjoys more than 90,000 daily viewers? In 1997, before the emergence of such social networking platforms… Continue reading →