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Are Advertisers Ready to Embrace Baby Boomers?

Published August 31, 2010 | By Larry Greenberg

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading →

Posted in Advertising, Audience Demographics, Audience Engagement, Internet, Marketing, Media, Social Media, Television | Tagged advertising, Association of National Advertisers, baby boomers, Forbes, Forrester Research, marketing, Nielsen, Pew, social media, television audience, television networks, USA Today, youth demographic