As Media Hub noted in its post, “Print Newspapers Aren’t Just for Luddites,” The New York Times’ 2014 print revenues remained substantial, with print accounting for more than 70 percent of the paper’s income. Public editor Margaret Sullivan reported that a large share of those readers, 23 percent, are in the 20s-to-40s age range.
To counter The Times’ glass-is-half-full report about print is this less-than-rosy account from the digital realm. BizReport wrote about a recent survey by location-based mobile platform… Continue reading
For a small monetary investment, a business can plant its flag on the web without the assistance of a professional web designer. But should your business go it alone? This article discusses some things to consider before making that decision. Continue reading
Small businesses are finally beginning to appreciate the value of having a website, if recent surveys are any indication. Continue reading
A company’s Internet marketing strategy need not be extravagant. In developing a strategy, however, businesses can benefit by assuming a mindset that is similar to that of a media company. Continue reading
Organizations such as Baristanet.com and Patch, which last year was bought by AOL, have established networks of hyper-local news sites designed to empower entrepreneurial and civic-minded journalists, photographers and videographers. Hyper-local news may not be a replacement for the traditional newsroom, but it seems able to serve the public good in a way that older generation newspapers never could. Continue reading