As Media Hub noted in its post, “Print Newspapers Aren’t Just for Luddites,” The New York Times’ 2014 print revenues remained substantial, with print accounting for more than 70 percent of the paper’s income. Public editor Margaret Sullivan reported that a large share of those readers, 23 percent, are in the 20s-to-40s age range.
To counter The Times’ glass-is-half-full report about print is this less-than-rosy account from the digital realm. BizReport wrote about a recent survey by location-based mobile platform… Continue reading
Matt Lagle, Boonedog Video
Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting, but it had better be part of a broader communications strategy. Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots.
Businesses sometimes opt for the least expensive option at their… Continue reading
For a small monetary investment, a business can plant its flag on the web without the assistance of a professional web designer. But should your business go it alone? This article discusses some things to consider before making that decision. Continue reading
Small businesses are finally beginning to appreciate the value of having a website, if recent surveys are any indication. Continue reading
A company’s Internet marketing strategy need not be extravagant. In developing a strategy, however, businesses can benefit by assuming a mindset that is similar to that of a media company. Continue reading