Internet

Newspapers and the Revenue Challenge

As Media Hub noted in its post, “Print Newspapers Aren’t Just for Luddites,” The New York Times’ 2014 print revenues remained substantial, with print accounting for more than 70 percent of the paper’s income. Public editor Margaret Sullivan reported that a large share of those readers, 23 percent, are in the 20s-to-40s age range. To counter The Times’ glass-is-half-full report about print is this less-than-rosy account from the digital realm. BizReport wrote about a recent survey by location-based mobile platform… Continue reading

Considering Using Video to Promote Your Business? Here Are a Few Things to Consider First

Matt Lagle, Boonedog Video Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting,  but it had better be part of a broader communications strategy.  Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots. Businesses sometimes opt for the least expensive option at their… Continue reading

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