public relations best practices

What’s the Best Way to Pitch Reporters?

PRSourceCode recently released its 2013 Top Tech Communicators Awards, which included a survey of 68 tech journalists and the ways they prefer to be contacted by public relations professionals. Not surprisingly, 99 percent of tech reporters said they wish to be contacted by email, while a minority, 43 percent, were fine with a phone call.  What’s more, 35 percent were open to pitches through LinkedIn and 32 percent on Twitter. Although 70 percent of pr pros said they do… Continue reading

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