First, a company can reserve an available domain – the web address (www.examplecompany.com) – for less than $10 a year.
Second, the business can purchase a hosting plan from Verizon, Blue Host, Go Daddy, 1and1 Internet and countless other providers. Plans are available for as little as $5 a month and typically include free use of existing web templates, ecommerce and blogging tools, contact forms, traffic analytics and the ability to set up hundreds of email addresses under a company’s domain (for example, firstname.lastname@example.org).
There are also free blogging platforms such as WordPress, which now offer a diverse set of features and more flexibility than many of the templates offered under the hosting plans. Many hosts such as Blue Host and 1and1 Internet allow for easy installation of WordPress software.
In short, for a small monetary investment, a business can plant its flag on the web without the assistance of a professional web designer. WordPress and other platforms have Content Management Systems (CMS) that enable non-techies to update and edit text, images, video and audio at will, without having to rely on the availability of a webmaster.
But should your business go it alone? Here are some things to consider before making that decision:
Before delving into these technical considerations, a business needs a marketing strategy for its site. What purpose will the site serve? Who is the target audience? What key messages should it convey?
Developing a website marketing strategy will be the topic of an upcoming post.