You know all of those recent extended free trial offers from streaming services? Consumers don’t appear to be biting – at least not for now, according to analytics firm MarketCast.
The latest MarketCast Streaming Tracker (March 14 through March 27), based on data from “thousands” of subscribers, reveals that viewers “are less willing to add more paid streaming services to their spending mix in March 2020 than in previous months, and future spend is anticipated… Continue reading
Netflix’s animated kids series 'Mighty Little Bheem' was the most binged streaming show during the second half of 2019, according to TV performance metrics company TVision. Continue reading
More viewers are using TV antennas, reports media market firm Horowitz Research, and it’s helping to drive cord-cutting. Continue reading
Northwestern University, whose Medill school has produced numerous luminaries in the reporting and entertainment fields, launched a four-year undergraduate journalism and communications program at Education City in Doha, Qatar in 2008.
Northwestern University in Qatar,* according to Dean and CEO Dr. Everette E. Dennis, is committed not only to “learning and the advancement of knowledge,” but to “promoting the value of freedom of expression.” NU-Q is educating “the next generation of global, media and entertainment professionals,” and, the dean notes,… Continue reading
Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat?
When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening. This person, we said, had “the power of the keys.” The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had… Continue reading