You know all of those recent extended free trial offers from streaming services? Consumers don’t appear to be biting – at least not for now, according to analytics firm MarketCast. The latest MarketCast...
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Netflix’s animated kids series 'Mighty Little Bheem' was the most binged streaming show during the second half of 2019, according to TV performance metrics company TVision.
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A new survey from ad tech company The Trade Desk has found that more than half of consumers – 59% – are not willing to pay more than $20 a month for...
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More viewers are using TV antennas, reports media market firm Horowitz Research, and it’s helping to drive cord-cutting.
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Dr. Everette Dennis, dean and CEO of Northwestern University in Qatar*, sat down with the host of WFUV’s “Fordham Conversations,” Robin Shannon, to discuss the school’s journalism and communications program,...
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As Media Hub noted in its post, “Print Newspapers Aren’t Just for Luddites,” The New York Times’ 2014 print revenues remained substantial, with print accounting for more than 70 percent...
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The New York Times public editor Margaret Sullivan wrote recently that although the future of news is digital, print remains a major revenue driver, at least from her paper’s perspective....
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Northwestern University, whose Medill school has produced numerous luminaries in the reporting and entertainment fields, launched a four-year undergraduate journalism and communications program at Education City in Doha, Qatar in...
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PRSourceCode recently released its 2013 Top Tech Communicators Awards, which included a survey of 68 tech journalists and the ways they prefer to be contacted by public relations professionals. Not...
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Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting,  but it had better be part of a broader communications...
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There’s a cool graphic on the DigitalBuzz blog that illustrates how much chatter – or noise – is happening on the most popular online destinations at any given moment. It’s...
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When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a...
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For a small monetary investment, a business can plant its flag on the web without the assistance of a professional web designer. But should your business go it alone? This...
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Small businesses are finally beginning to appreciate the value of having a website, if recent surveys are any indication.
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A company’s Internet marketing strategy need not be extravagant. In developing a strategy, however, businesses can benefit by assuming a mindset that is similar to that of a media company.
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Organizations such as Baristanet.com and Patch, which last year was bought by AOL, have established networks of hyper-local news sites designed to empower entrepreneurial and civic-minded journalists, photographers and videographers....
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Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds?
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Eventually there could be billions of mobile broadband subscribers around the world, many of whom will have never used a web browser.
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