Public relations can pave the way to greater sales, open the door to partnerships and investors, and gain greater support from valued stakeholders. The third-party credibility that public relations generate can also enhance the effectiveness of other marketing efforts, including advertising and direct outreach.

Today, public relations involve more than just traditional media. “PR 2.0,” as it’s sometimes called, has given rise to new influencers. Bloggers, Twitterers and voices on other interactive platforms represent a new universe of “evangelists.” PR 2.0 also enables organizations and brands to engage directly with their target audiences. Conversations are happening everywhere – are you a part of them? If so, what’s being said?

Read more Greenberg Media and our portfolio of to see how we can help your organization increase its visibility and impact among existing and potential stakeholders.

*Note to Visitors:  I recently joined the New York office of Gutenberg Communications, which provides an extensive portfolio of communications services.  Please feel free to visit www.gutenbergpr.com for more information.   In addition, check out PRBrew.com for a wide range of communications-related articles and follow Gutenberg on Twitter @thegutes.

You can also follow me on Twitter @LarryGreenberg and continue to read my updates about the media and communications industries at The Media and the Message.