Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat?
When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening. This person, we said, had “the power of the keys.” The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had… Continue reading
Organizations such as Baristanet.com and Patch, which last year was bought by AOL, have established networks of hyper-local news sites designed to empower entrepreneurial and civic-minded journalists, photographers and videographers. Hyper-local news may not be a replacement for the traditional newsroom, but it seems able to serve the public good in a way that older generation newspapers never could. Continue reading
Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading