Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat?
When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening. This person, we said, had “the power of the keys.” The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had final say over… Continue reading
Organizations such as Baristanet.com and Patch, which last year was bought by AOL, have established networks of hyper-local news sites designed to empower entrepreneurial and civic-minded journalists, photographers and videographers. Hyper-local news may not be a replacement for the traditional newsroom, but it seems able to serve the public good in a way that older generation newspapers never could. Continue reading
Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading