The Value of Public Relations

Your Brand:  Authoritative.  Trustworthy.  Visionary.

Social and mobile media, corporate websites, blogs and other online platforms have greatly expanded the public relations universe.   Yet the purpose of effective public relations remains what it was when it was first pioneered by Edward Bernays a century ago: to credibly position an organization as a leader in a relevant industry or sector.  By reaching the right audience with the right message, public relations can help pave the way to greater sales and open the door to partnerships and investors. Public relations can also help lead to greater support from valued stakeholders and the community at large.

Greenberg Media’s experienced communications and technology professionals provide customized public relations solutions for businesses, academia and non-profit organizations.  Past clients have included start-ups, technology and media firms, retail companies, universities, and government agencies.  We welcome the opportunity to talk with you about crafting a strategy and plan that serve your organization’s needs and goals.


Our Team

Lawrence Greenberg


Lawrence Greenberg is the founder of Greenberg Media, a consultancy specializing in public relations services for businesses and non-profits.

Larry has more than 20 years experience as a writer and public relations executive, having helped both global companies and start-ups to achieve their goals with strategically tailored communications programs.

Over his career, Larry has worked with such brands as Fujifilm, Samsung Semiconductor, Canon, Motorola and Toshiba; as well as start-ups including ad retargeter Perfect Audience and WhatRunsWhere, an online ad intelligence service.

Prior to starting his own company in 2006, Larry worked for six years at Edelman, the largest independently owned public relations firm in the world, where he was responsible for program development and account management.

He earned his Master of Science in the Communications and Media Management program at Fordham’s School of Business Administration.

Les Luchter

Senior Consultant

A veteran public relations executive and journalist, Les Luchter specializes in business-to-business PR and editorial work relating to the online advertising industry.

Over the past five years, Les has done media relations and writing for such firms as Legolas Media, Precision Health Media, Crowd Science, [x+1], StudioOne Networks, Media6Degrees, Clickable, MediaTrust, Remark Media and AdGent Digital. He has also served as a consulting editor and reporter for MediaPost’s Online Media Daily.

Previously, Les was a vice president at New York PR agency Trylon SMR, where his clients included global planning/buying ad agency Mediaedge:cia, its online division MEC Interaction and sister search agency Outrider. He also represented many companies in the cable TV business, after beginning his career covering ad sales and technology for such publications as Multichannel News and Broadcast Week.

A graduate of the Newhouse School at Syracuse University, Les resides in Brooklyn, NY.

Client Experience
(Partial Listing)

Allied Printing Trades Council
of New York

Association of Benefit Administrators


City of Mount Vernon, NY

Council of Supervisors
and Administrators

Democratic National Committee

District Council 1115, SEIU
(now part of SEIU Local 1199)


IATSE Local One




Northwestern University
in Qatar

Perfect Audience

(Now part of Micron)

RCN Metro

Retail, Wholesale
and Department Store Union