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Considering Using Video to Promote Your Business? Here Are a Few Things to Consider First

Matt Lagle, Boonedog Video Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting,  but it had better be part of a broader communications strategy.  Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots. Businesses sometimes opt for the least expensive option at their… Continue reading

The Power of the Keys

Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat? When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening.  This person, we said, had “the power of the keys.”   The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had… Continue reading

The Promise of Hyper-local News Sites

Organizations such as Baristanet.com and Patch, which last year was bought by AOL, have established networks of hyper-local news sites designed to empower entrepreneurial and civic-minded journalists, photographers and videographers. Hyper-local news may not be a replacement for the traditional newsroom, but it seems able to serve the public good in a way that older generation newspapers never could. Continue reading

Are Advertisers Ready to Embrace Baby Boomers?

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading

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