Online Video

Considering Using Video to Promote Your Business? Here Are a Few Things to Consider First

Matt Lagle, Boonedog Video Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting,  but it had better be part of a broader communications strategy.  Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots. Businesses sometimes opt for the least expensive option at their… Continue reading

The Power of the Keys

Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat? When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening.  This person, we said, had “the power of the keys.”   The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had… Continue reading

Gary Vaynerchuk: Insights from a Successful Web Entrepreneur

If you didn’t attend the July 28 NY Video Meetup, I recommend watching the following James Lipton-style interview that group founder Yaron Samid conducted with Gary Vaynerchuk. nyvideo on livestream.com. Broadcast Live Free A key discussion topic:  What can content producers learn from the 34-year-old Vaynerchuk’s Wine Library TV, a daily video blog about wine that he started in February 2006 and which now enjoys more than 90,000 daily viewers? In 1997, before the emergence of such social networking… Continue reading

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