Audience Demographics

The Power of the Keys

Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat? When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening.  This person, we said, had “the power of the keys.”   The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had… Continue reading

Are Advertisers Ready to Embrace Baby Boomers?

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading

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