Audience Demographics

Newspapers and the Revenue Challenge

As Media Hub noted in its post, “Print Newspapers Aren’t Just for Luddites,” The New York Times’ 2014 print revenues remained substantial, with print accounting for more than 70 percent of the paper’s income. Public editor Margaret Sullivan reported that a large share of those readers, 23 percent, are in the 20s-to-40s age range. To counter The Times’ glass-is-half-full report about print is this less-than-rosy account from the digital realm. BizReport wrote about a recent survey by location-based mobile platform… Continue reading

Print Newspapers Aren’t Just for Luddites

The New York Times public editor Margaret Sullivan wrote recently that although the future of news is digital, print remains a major revenue driver, at least from her paper’s perspective. “Who buys the print edition of the newspaper? Just a few Luddites who wouldn’t know a smartphone if their horse-drawn buggy crushed it on the cobblestones?” Sullivan asked facetiously.  The results might some surprise some media experts. Sullivan reported that print generated more than 70 percent of The Times’… Continue reading

The Power of the Keys

Will Boomers Soon Dictate TV Programming Tastes or Will Young Viewers Remain in the Driver’s Seat? When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening.  This person, we said, had “the power of the keys.”   The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had… Continue reading

Are Advertisers Ready to Embrace Baby Boomers?

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading

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