The Promise of Hyper-local News Sites
Organizations such as Baristanet.com and Patch, which last year was bought by AOL, have established networks of hyper-local news sites designed to empower entrepreneurial and civic-minded journalists, photographers and videographers. Hyper-local news may not be a replacement for the traditional newsroom, but it seems able to serve the public good in a way that older generation newspapers never could. Continue reading
Are Advertisers Ready to Embrace Baby Boomers?
Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading
For Some, A World Wide Web That Never Was
Eventually there could be billions of mobile broadband subscribers around the world, many of whom will have never used a web browser. Continue reading
Is Technology the Answer to Bad PR?
For quite some time there has been a love/hate relationship between journalists and those who would have them write stories about their clients.
Three years ago Wired’s editor-in-chief Chris Anderson caused a stir when he published his blacklist containing the email addresses of more than 300 PR folks he said had been spamming his inbox with irrelevant pitches. Other writers followed with their own lists, sending waves of recriminations throughout the public relations industry that continue to this day.
Poor… Continue reading
Gary Vaynerchuk: Insights from a Successful Web Entrepreneur
If you didn’t attend the July 28 NY Video Meetup, I recommend watching the following James Lipton-style interview that group founder Yaron Samid conducted with Gary Vaynerchuk.
A key discussion topic: What can content producers learn from the 34-year-old Vaynerchuk’s Wine Library TV, a daily video blog about wine that he started in February 2006 and which now enjoys more than 90,000 daily viewers?
In 1997, before the emergence of such social networking platforms as Twitter and Facebook, Vaynerchuk used… Continue reading