Monthly Archives: August 2010

Are Advertisers Ready to Embrace Baby Boomers?

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading

Is Technology the Answer to Bad PR?

For quite some time there has been a love/hate relationship between journalists and those who would have them write stories about their clients. Three years ago Wired’s editor-in-chief Chris Anderson caused a stir when he published his blacklist containing the email addresses of more than 300 PR folks he said had been spamming his inbox with irrelevant pitches.  Other writers followed with their own lists, sending waves of recriminations throughout the public relations industry that continue to this day. Poor… Continue reading

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