Media Hub | Greenberg Media

Gulp! Avoiding Being Hooked By Bad People – or Bad Information

Published March 5, 2010 | By Larry Greenberg

How savvy are you about not being taken in by an online scam or dubious information? Continue reading →

Posted in Internet, Journalism, Media | Tagged Internet, news sources, phishing, scams, spam

Crowdsourcing: The Next Digital Age Phenomenon?

Published August 26, 2009 | By Larry Greenberg

Tapping the wisdom and the dollars of the crowd. Continue reading →

Posted in Internet, Social Media | Tagged blogging, blogs, crowdsourcing, fundraising, Gatorade, Kickstarter, marketing, Meetup.com, New York Times, SellaBand, Silicon Alley Insider, Spot.us

Appealing to the Youngest Common Denominator

Published August 11, 2009 | By Larry Greenberg

As the Internet grows up, will content do so as well? Continue reading →

Posted in Audience Demographics, Branding, Film, Internet, Marketing, Media, Online Video, Television | Tagged advertising, brand relationship, branding, marketing, movie attendance, television audience, youth demographic

India’s Flourishing Newspaper Industry and Its Internet Future

Published July 30, 2009 | By Larry Greenberg

Rising income and literacy rates are driving a dramatic demand for newspapers in the world's largest democracy. Continue reading →

Posted in Audience Demographics, Internet, Journalism, Media, Newspapers | Tagged broadband adoption, India, Internet, literacy, newspapers

Desperation is the Mother of Invention: Papers Trying New Revenue Models

Published July 20, 2009 | By Larry Greenberg

Traditional journalism in search of a viable business model... Continue reading →

Posted in Free Content, Internet, Journalism, Media, Newspapers, Paid Content | Tagged Chris Anderson, Financial Times, free content, freemium, Journalism Online, New York Times, News Corporation, paid content, Rupert Murdoch, Wall Street Journal