Television

Are Advertisers Ready to Embrace Baby Boomers?

Published August 31, 2010 | By Larry Greenberg

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading →

Posted in Advertising, Audience Demographics, Audience Engagement, Internet, Marketing, Media, Social Media, Television | Tagged advertising, Association of National Advertisers, baby boomers, Forbes, Forrester Research, marketing, Nielsen, Pew, social media, television audience, television networks, USA Today, youth demographic

Appealing to the Youngest Common Denominator

Published August 11, 2009 | By Larry Greenberg

As the Internet grows up, will content do so as well? Continue reading →

Posted in Audience Demographics, Branding, Film, Internet, Marketing, Media, Online Video, Television | Tagged advertising, brand relationship, branding, marketing, movie attendance, television audience, youth demographic

The Media and the Message

Published June 9, 2009 | By Larry Greenberg

"The Media and the Message" will endeavor to explore a broad range of media-related issues involving monetization, content creation, messaging, branding and more. Continue reading →

Posted in Branding, Free Content, Internet, Paid Content, Social Media, Television | Tagged branding, Hulu, Internet, Marshall McLuhan, messaging, monetization, Netflix