Marketing

Internet Marketing: Assuming the Mindset of a Media Company

Published September 27, 2010 | By Larry Greenberg

A company’s Internet marketing strategy need not be extravagant. In developing a strategy, however, businesses can benefit by assuming a mindset that is similar to that of a media company. Continue reading →

Posted in Audience Engagement, Branding, Internet, Marketing, Public Relations | Tagged brand relationship, branding, Internet, Internet Marketing, marketing, Small Business

Are Advertisers Ready to Embrace Baby Boomers?

Published August 31, 2010 | By Larry Greenberg

Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading →

Posted in Advertising, Audience Demographics, Audience Engagement, Internet, Marketing, Media, Social Media, Television | Tagged advertising, Association of National Advertisers, baby boomers, Forbes, Forrester Research, marketing, Nielsen, Pew, social media, television audience, television networks, USA Today, youth demographic

Appealing to the Youngest Common Denominator

Published August 11, 2009 | By Larry Greenberg

As the Internet grows up, will content do so as well? Continue reading →

Posted in Audience Demographics, Branding, Film, Internet, Marketing, Media, Online Video, Television | Tagged advertising, brand relationship, branding, marketing, movie attendance, television audience, youth demographic

Do Mets Need a Brand-Boost at Citi Field?

Published June 17, 2009 | By Larry Greenberg

Sports franchises represent the ultimate in brand engagement. Continue reading →

Posted in Branding, Marketing | Tagged baseball, brand engagement, Citi Field, New York Mets, sports franchises