Media

Appealing to the Youngest Common Denominator

Published August 11, 2009 | By Larry Greenberg

As the Internet grows up, will content do so as well? Continue reading →

Posted in Audience Demographics, Branding, Film, Internet, Marketing, Media, Online Video, Television | Tagged advertising, brand relationship, branding, marketing, movie attendance, television audience, youth demographic

India’s Flourishing Newspaper Industry and Its Internet Future

Published July 30, 2009 | By Larry Greenberg

Rising income and literacy rates are driving a dramatic demand for newspapers in the world's largest democracy. Continue reading →

Posted in Audience Demographics, Internet, Journalism, Media, Newspapers | Tagged broadband adoption, India, Internet, literacy, newspapers

Desperation is the Mother of Invention: Papers Trying New Revenue Models

Published July 20, 2009 | By Larry Greenberg

Traditional journalism in search of a viable business model... Continue reading →

Posted in Free Content, Internet, Journalism, Media, Newspapers, Paid Content | Tagged Chris Anderson, Financial Times, free content, freemium, Journalism Online, New York Times, News Corporation, paid content, Rupert Murdoch, Wall Street Journal

Today’s Media Industry: Death Throes or Birth Pangs?

Published July 10, 2009 | By Larry Greenberg

How will the media landscape change over the next decade? Continue reading →

Posted in Free Content, Internet, Journalism, Media, Newspapers, Paid Content | Tagged Mayor Michael Bloomberg, Media NYC 2020, newspaper business model, Silicon Alley, Steve Berlin Johnson

Anderson and Gladwell: A Healthy Debate about the Inevitability of Free

Published July 2, 2009 | By Larry Greenberg

Is free inevitable for online media? Continue reading →

Posted in Free Content, Internet, Journalism, Media, Paid Content | Tagged Chris Anderson, free content, Long Tail, Malcolm Gladwell, paid content, The New Yorker, Tipping Point, Wired