Print Newspapers Aren’t Just for Luddites
The New York Times public editor Margaret Sullivan wrote recently that although the future of news is digital, print remains a major revenue driver, at least from her paper’s perspective.
“Who buys the print edition of the newspaper? Just a few Luddites who wouldn’t know a smartphone if their horse-drawn buggy crushed it on the cobblestones?” Sullivan asked facetiously. The results might some surprise some media experts.
Sullivan reported that print generated more than 70 percent of The Times’… Continue reading
The Power of the Keys
When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening. This person, we said, had “the power of the keys.” The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had final say over that night’s entertainment.
America’s ‘yoots’ have had “the power of the keys” over… Continue reading
Are Advertisers Ready to Embrace Baby Boomers?
Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading
Gary Vaynerchuk: Insights from a Successful Web Entrepreneur
If you didn’t attend the July 28 NY Video Meetup, I recommend watching the following James Lipton-style interview that group founder Yaron Samid conducted with Gary Vaynerchuk.
A key discussion topic: What can content producers learn from the 34-year-old Vaynerchuk’s Wine Library TV, a daily video blog about wine that he started in February 2006 and which now enjoys more than 90,000 daily viewers?
In 1997, before the emergence of such social networking platforms as Twitter and Facebook, Vaynerchuk used… Continue reading
Gulp! Avoiding Being Hooked By Bad People – or Bad Information
How savvy are you about not being taken in by an online scam or dubious information? Continue reading