What’s the Best Way to Pitch Reporters?
PRSourceCode recently released its 2013 Top Tech Communicators Awards, which included a survey of 68 tech journalists and the ways they prefer to be contacted by public relations professionals.
Not surprisingly, 99 percent of tech reporters said they wish to be contacted by email, while a minority, 43 percent, were fine with a phone call. What’s more, 35 percent were open to pitches through LinkedIn and 32 percent on Twitter.
Although 70 percent of pr pros said they do call… Continue reading
More Small Businesses See Value of Websites
Small businesses are finally beginning to appreciate the value of having a website, if recent surveys are any indication. Continue reading
Internet Marketing: Assuming the Mindset of a Media Company
A company’s Internet marketing strategy need not be extravagant. In developing a strategy, however, businesses can benefit by assuming a mindset that is similar to that of a media company. Continue reading
Is Technology the Answer to Bad PR?
For quite some time there has been a love/hate relationship between journalists and those who would have them write stories about their clients.
Three years ago Wired’s editor-in-chief Chris Anderson caused a stir when he published his blacklist containing the email addresses of more than 300 PR folks he said had been spamming his inbox with irrelevant pitches. Other writers followed with their own lists, sending waves of recriminations throughout the public relations industry that continue to this day.
Poor… Continue reading