Rough Road for New Streamers?

You know all of those recent extended free trial offers from streaming services? Consumers don’t appear to be biting – at least not for now, according to analytics firm MarketCast. The latest MarketCast Streaming Tracker (March 14 through March 27), based on data from “thousands” of subscribers, reveals that viewers “are less willing to add more paid streaming services to their spending mix in March 2020 than in previous months, and future spend is anticipated… Continue reading →