brand relationship

Internet Marketing: Assuming the Mindset of a Media Company

Published September 27, 2010 | By Larry Greenberg

A company’s Internet marketing strategy need not be extravagant. In developing a strategy, however, businesses can benefit by assuming a mindset that is similar to that of a media company. Continue reading →

Posted in Audience Engagement, Branding, Internet, Marketing, Public Relations | Tagged brand relationship, branding, Internet, Internet Marketing, marketing, Small Business

Appealing to the Youngest Common Denominator

Published August 11, 2009 | By Larry Greenberg

As the Internet grows up, will content do so as well? Continue reading →

Posted in Audience Demographics, Branding, Film, Internet, Marketing, Media, Online Video, Television | Tagged advertising, brand relationship, branding, marketing, movie attendance, television audience, youth demographic