Considering Using Video to Promote Your Business? Here Are a Few Things to Consider First
Matt Lagle, Boonedog Video
Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting, but it had better be part of a broader communications strategy. Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots.
Businesses sometimes opt for the least expensive option at their… Continue reading
The Power of the Keys
When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening. This person, we said, had “the power of the keys.” The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had final say over that night’s entertainment.
America’s ‘yoots’ have had “the power of the keys” over… Continue reading
The Promise of Hyper-local News Sites
Organizations such as Baristanet.com and Patch, which last year was bought by AOL, have established networks of hyper-local news sites designed to empower entrepreneurial and civic-minded journalists, photographers and videographers. Hyper-local news may not be a replacement for the traditional newsroom, but it seems able to serve the public good in a way that older generation newspapers never could. Continue reading
Are Advertisers Ready to Embrace Baby Boomers?
Is it time for advertisers to cast aside 50 year-old assumptions about 50 year-olds? Continue reading
Appealing to the Youngest Common Denominator
As the Internet grows up, will content do so as well? Continue reading