Matt Lagle, Boonedog Video
Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting, but it had better be part of a broader communications strategy. Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots.
Businesses sometimes opt for the least expensive option at their… Continue reading →
When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening. This person, we said, had “the power of the keys.” The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had final say over that night’s entertainment.
America’s ‘yoots’ have had “the power of the keys” over… Continue reading →
Eventually there could be billions of mobile broadband subscribers around the world, many of whom will have never used a web browser. Continue reading →
If you didn’t attend the July 28 NY Video Meetup, I recommend watching the following James Lipton-style interview that group founder Yaron Samid conducted with Gary Vaynerchuk.
A key discussion topic: What can content producers learn from the 34-year-old Vaynerchuk’s Wine Library TV, a daily video blog about wine that he started in February 2006 and which now enjoys more than 90,000 daily viewers?
In 1997, before the emergence of such social networking platforms as Twitter and Facebook, Vaynerchuk used… Continue reading →
As the Internet grows up, will content do so as well? Continue reading →