Matt Lagle, Boonedog Video
Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting, but it had better be part of a broader communications strategy. Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots.
Businesses sometimes opt for the least expensive option at their… Continue reading →
There’s a cool graphic on the DigitalBuzz blog that illustrates how much chatter – or noise – is happening on the most popular online destinations at any given moment.
It’s called, “In 60 Seconds,” and shows, for example, that in an average minute:
Google answers more than 694,000 queries
Facebook members post 695,000 updates and more than 510,000 comments
Twitterers send out 90,000 Tweets
Twitter has been credited with fomenting revolutions and sinking political careers. But when it comes… Continue reading →
When I was a ‘yoot’, as Joe Pesci might put it, my friends and I had an expression for the one among us who was doing the driving on a given evening. This person, we said, had “the power of the keys.” The driver, it was tacitly understood, determined where we went – and when. The driver, in other words, had final say over that night’s entertainment.
America’s ‘yoots’ have had “the power of the keys” over… Continue reading →
For a small monetary investment, a business can plant its flag on the web without the assistance of a professional web designer. But should your business go it alone? This article discusses some things to consider before making that decision. Continue reading →
Small businesses are finally beginning to appreciate the value of having a website, if recent surveys are any indication. Continue reading →