Small businesses are finally beginning to appreciate the value of having a website, if recent surveys are any indication. Continue reading →
A company’s Internet marketing strategy need not be extravagant. In developing a strategy, however, businesses can benefit by assuming a mindset that is similar to that of a media company. Continue reading →
If you didn’t attend the July 28 NY Video Meetup, I recommend watching the following James Lipton-style interview that group founder Yaron Samid conducted with Gary Vaynerchuk.
A key discussion topic: What can content producers learn from the 34-year-old Vaynerchuk’s Wine Library TV, a daily video blog about wine that he started in February 2006 and which now enjoys more than 90,000 daily viewers?
In 1997, before the emergence of such social networking platforms as Twitter and Facebook, Vaynerchuk used… Continue reading →
As the Internet grows up, will content do so as well? Continue reading →
Sports franchises represent the ultimate in brand engagement. Continue reading →