Larry Greenberg

Newspapers and the Revenue Challenge

As Media Hub noted in its post, “Print Newspapers Aren’t Just for Luddites,” The New York Times’ 2014 print revenues remained substantial, with print accounting for more than 70 percent of the paper’s income. Public editor Margaret Sullivan reported that a large share of those readers, 23 percent, are in the 20s-to-40s age range. To counter The Times’ glass-is-half-full report about print is this less-than-rosy account from the digital realm. BizReport wrote about a recent survey by location-based mobile platform… Continue reading

Print Newspapers Aren’t Just for Luddites

The New York Times public editor Margaret Sullivan wrote recently that although the future of news is digital, print remains a major revenue driver, at least from her paper’s perspective. “Who buys the print edition of the newspaper? Just a few Luddites who wouldn’t know a smartphone if their horse-drawn buggy crushed it on the cobblestones?” Sullivan asked facetiously.  The results might some surprise some media experts. Sullivan reported that print generated more than 70 percent of The Times’… Continue reading

Teaching Journalism in the Middle East

Northwestern University, whose Medill school has produced numerous luminaries in the reporting and entertainment fields, launched a four-year undergraduate journalism and communications program at Education City in Doha, Qatar in 2008. Northwestern University in Qatar,* according to Dean and CEO Dr. Everette E. Dennis, is committed not only to “learning and the advancement of knowledge,” but to “promoting the value of freedom of expression.” NU-Q is educating “the next generation of global, media and entertainment professionals,” and, the dean notes,… Continue reading

What’s the Best Way to Pitch Reporters?

PRSourceCode recently released its 2013 Top Tech Communicators Awards, which included a survey of 68 tech journalists and the ways they prefer to be contacted by public relations professionals. Not surprisingly, 99 percent of tech reporters said they wish to be contacted by email, while a minority, 43 percent, were fine with a phone call.  What’s more, 35 percent were open to pitches through LinkedIn and 32 percent on Twitter. Although 70 percent of pr pros said they do… Continue reading

Considering Using Video to Promote Your Business? Here Are a Few Things to Consider First

Matt Lagle, Boonedog Video Video is a powerful tool for promoting businesses, said Matt Lagle, founder of Boonedog Video, at February’s Westchester Web Presence meeting,  but it had better be part of a broader communications strategy.  Formerly a director on the long-running CBS daytime drama, “The Guiding Light,” Matt described how small to mid-sized businesses can succeed – or miss the boat – when creating promotional spots. Businesses sometimes opt for the least expensive option at their… Continue reading

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